Sorghum Bicolor is a cereal used for grains as feed and food, mainly cultivated in dry areas. To study the possibilities of increasing its cultivation for feed purposes, ecological, morpho-agronomical, and bromatological characterization of some local ecotypes was conducted as the first steps toward selecting better cultivars. Indeed, twenty-one ecotypes were collected from farms in Northern Morocco in 2018. The edapho-climatic parameters of the collection sites were evaluated. The ecotypes were cultivated in 2019 in an experimental field with a randomized complete block design with three replicates. At the maturity stage, plants were evaluated for agro-morphological parameters, and grains and straw (leaves and stems) were harvested and analyzed. The results indicated significant variations between ecotypes for almost all parameters and an interesting grain yield of 3.5 T/ha with a 176% yield variation. The nutritive value of grains was interesting compared to straw, especially for mean protein contents (10.5% DM) and organic matter digestibility (81.4%). The calculated genetic parameters emphasized the possibility of selecting highly productive and nutritive cultivars. Multivariate analysis clustered the ecotypes into five groups based on agro-morphological, bromatological, and antioxidant activity parameters; the third group was characterized by high grain-yielding ecotypes, and the fifth one by high nutritive ecotypes. The E21 ecotype, belonging to this last group, was a promising selection candidate as it combines both. No significant correlation link between agro-morphological and bromatological traits of grains and geographical distances was discerned. Sorghum bicolor could thus be improved only according to the researched agro-morphological and bromatological traits.